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Written by Laura Barber, LB Travel

Why Using a Travel Agent Still Makes all the Difference

6 May 2026
in Lifestyle, Travel
Travel agent planning a holiday with laptop and travel materials

Booking a holiday should feel exciting. But for many people, it doesn’t start that way. It often begins with a quick search that turns into multiple tabs, endless comparisons and a growing sense of uncertainty. With so many destinations, hotels and price points available, what should be a simple decision can quickly become overwhelming!

The challenge isn’t a lack of choice — it’s knowing how to make the right one.

The problem with booking everything yourself

On the surface, booking online seems straightforward. Everything is there — flights, hotels, reviews and comparison sites. But what those platforms don’t always show you are the details that truly shape your experience. A hotel might look perfect in photos, but is it in the right location? Are the rooms suitable? Will it actually match the type of holiday you had in mind? These are the kinds of things that aren’t always obvious until it’s too late, and that’s where many people find themselves second-guessing their decisions.

More than just finding a holiday

There’s a common misconception that using a travel agent is simply about convenience. In reality, it’s about getting it right. Every traveller is different. A family holiday needs to be easy and well thought through. A honeymoon needs to feel special. A luxury escape should feel seamless. A cruise needs the right itinerary and cabin choice. Increasingly, travel also needs to be accessible — planned with care and understanding for those who may need additional support. Taking the time to understand those differences is what turns a standard booking into the right holiday.

What a good travel agent actually does

A big part of the value comes down to three things, all of which are difficult to replicate when booking alone. Saving you time and stress by handling the research and narrowing down options that genuinely suit you. Providing expert advice and clarity so you can make decisions with confidence rather than guesswork. And supporting you from start to finish, especially if something doesn’t go to plan. These are often the reasons people return to using a travel agent after trying to book independently.

Access to better options

Another common assumption is that booking independently is always cheaper. In reality, that’s not always the case. Having access to a wide range of suppliers, packages and industry relationships often means better overall value, whether that’s through pricing, added extras or simply finding options that aren’t easily available through a standard search. It’s not just about finding a deal, it’s about finding the right one.

A more personal and accessible way to book

For some people, booking online works well. For others, it can feel overwhelming or inaccessible. That might be due to time, confidence with technology, or specific accessibility needs. Being able to speak to someone directly, ask questions and go through options properly creates a completely different experience. For those who prefer it, having the option of local, face-to-face support makes travel planning more accessible and far less stressful. Because booking a holiday should not feel complicated.

Beautiful tropical beach with clear water and golden sand

What can I actually book for you?

This is something I get asked a lot, and the answer is usually far more than people expect! I can help with package holidays, tailor-made holidays, flights and ferries, hotels in the UK and abroad, villas and honeymoons, destination weddings, ski and spa breaks, city and UK breaks, car hire and private transfers, airport parking and travel insurance, as well as attraction, theatre, concert and sports tickets.

Alongside that, I can access to over 100 trusted providers, there are no booking fees, and all bookings are ABTA and ATOL protected. This means you can book with confidence, knowing your holiday is financially protected and supported by trusted industry standards.

For me, it’s not just about what I can book, it’s how I do it. I’m passionate about creating holidays that genuinely suit you, whether that’s something simple and stress-free or a more tailored trip where every detail matters. I also have experience supporting clients who may need a more personal approach, whether that’s due to accessibility needs or simply preferring not to book online. That’s why I offer home visits locally, making the whole process feel easier, more comfortable and completely tailored to you. Because when everything is planned properly, you can just focus on enjoying it.

Why people are coming back to travel agents

More people are starting to realise that booking everything themselves is not always the easiest or best option. Not because it’s impossible, but because it can be time-consuming, uncertain and more stressful than expected. Having someone who can simplify the process, offer clear guidance and handle the details properly brings a level of confidence that is difficult to replicate online.

Travel should feel exciting again

At its core, travel is about experiences, memories and time well spent. Not comparing tabs, second-guessing decisions or worrying about whether something has been missed. Taking a more considered, personal approach brings the enjoyment back into planning, where it should be. Because the difference between a good holiday and a great one is rarely accidental. It’s in the detail.

If you are starting to think about your next holiday and want a bit of guidance, get in touch!

Whether you already have something in mind or are not sure where to begin, I can talk things through and help you find something that feels right.

You can contact me via email LauraLBTravel@outlook.com or visit https://linktr.ee/_lbtravel to get started and fill in an enquiry form.

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