At Read This magazine we want you to be sure that you have made the right choice. We believe that your business deserves the best. Therefore, we only select the very best suppliers to help us produce and deliver the very best magazine we can each and every month.
Our print partner Walstead UK is a division of Walstead Group, Europe’s largest and fastest-growing independent commercial web-offset printing company. Walstead UK prints our magazine locally in Bicester meaning with are supporting local business and helping to provide jobs for local people through this partnership.
Royal Mail Door to Door is our delivery partner. Royal Mail can trace its origins back over 500 years and with 80% of the UK’s top advertisers using door drops you can be assured that you are in the safest of hands. In fact, 73% of door drop items are opened, read, filed or set aside for later and 67% of people were prompted to make a purchase as a result of receiving a door drop.
We want you to trust us at Read This magazine, but more importantly, we want you to get the very best from any advertising that you do. When it comes to magazine and newspaper advertising, we have set out a number of questions you should be asking your supplier to ensure you are getting the best from any investment you make:
What is the cost per thousand (CPT)?
CPT can be worked out by dividing the number of copies by the cost of the advert. In online advertising, this is known as the impression rate. The number of people who see the advert for the money spent. This question demonstrates the value of your investment, paying a ‘cheap’ rate can mask a very expensive rate £50 for 5,000 is far more expensive than £250 for 50,000.
CPT is a great measure of investment value, but you need to know for sure. Is your supplier willing to give you proof of the number of copies printed?
Read This magazine askes our printer Walstead to sign a letterhead document each month confirming the quantity printed before it is dispatched to Royal Mail. These documents are available for each and every issue we have printed to date. If you would like to see a copy from any given month please email: firstname.lastname@example.org
How is the magazine or newspaper delivered or sold?
If you are of a certain age you will remember having a free newspaper delivery round job, perhaps it was your first job? Perhaps, you were one of the kids who ditched your stack of free delivery newspapers round the back of the bike sheds?
But, today you are a business owner who is paying good money to have your businesses message delivered. Organisations such as the Audit Bureau of Circulations can for example tell us that the Banbury Guardian between January and December 2020 had an average weekly circulation of 3,644. The full report can be viewed here.
From a business owners point of view, these metrics are invaluable when making investment decisions. Understanding how the delivery mechanism works is a critical area. Does your supplier have an audited partner like Royal Mail or are they using an unaudited service? Are they leaving the publication as a ‘Free to pick up’ service, if this is the case how can the CPT be authentic?
Worse still are they offering ‘cash in hand jobs’ to people to deliver your message?
The Audit Bureau of Circulations Royal Mail Customer Summary Report for the Door to Door service can be found here. Royal Mail will not 100% guarantee that they deliver to every single door as human error always plays its part. However, these professionals know every door and route offering you the best possible service.
At Read This magazine we are committed to keeping our carbon footprint as low as possible. All our staff work from home and we only select suppliers committed to reducing their carbon footprints.
As a business, we are as carbon neutral as we can be given our place in the supply chain. We have identified two areas where we will work with our partners to help reduce our combined footprint.
Walstead UK as detailed in their Environmental Policy Statement are committed to the continual improvement of the Environmental Management System, according to compliance obligations, by following the principles and requirements of ISO 14001:2015.
The paper we use is PEFC, meaning that it comes from a PEFC-certified forest (obviously, only the forest-based material within the product). A PEFC-certified forest is a forest that is managed in line with the strictest environmental, social and economic requirements. A forest that will be around for generations to come.
Additionally, we use the thinnest possible paper further reducing our impact. This means that our magazines only have a short shelf life. After all it’s a monthly magazine so there is no need for the product to still look amazing in 5 years.
Royal Mail is committed to managing its environmental performance and conducting business in an environmentally responsible manner. Their Environment policy sets out how they will meet the challenges of the future.